This Is The Story
W Hotels + Ekocycle™
W Hotels has partnered with will.i.am and The Coca-Cola Company to announce a shake up in the hotel industry, one guest room at a time. Together, they are bringing the EKOCYCLE™ brand to W Hotel rooms around the world, changing sheets and changing minds.
W Hotels will begin re-making their beds with new EKOCYCLE™ branded sheets, which are made in part with rPET (polyester partially made using recycled plastic). The result is bedding that is as luxurious as it is environmentally conscious, ensuring that guests continue to have the same incredibly comfortable sleep they have come to expect from a night in a W Hotel bed.
The Ekocycle Mission
will.i.am and The Coca-Cola Company have joined efforts to create EKOCYCLE, their shared ambition to motivate brands to make things in part from recycled materials and make more sustainable living cool.