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"Waste Is Only Waste If You Waste It"- will.i.am

Ekocycle Sheets

This Is The Story

W Hotels + Ekocycle™

W Hotels Worldwide | Ekocycle

W Hotels has partnered with will.i.am and The Coca-Cola Company to announce a shake up in the hotel industry, one guest room at a time. Together, they are bringing the EKOCYCLE™ brand to W Hotel rooms around the world, changing sheets and changing minds.

W Hotels will begin re-making their beds with new EKOCYCLE™ branded sheets, which are made in part with rPET (polyester partially made using recycled plastic). The result is bedding that is as luxurious as it is environmentally conscious, ensuring that guests continue to have the same incredibly comfortable sleep they have come to expect from a night in a W Hotel bed.

Ekocycle Process Map

The Ekocycle Mission

will.i.am and Coca-Cola

will.i.am and The Coca-Cola Company have joined efforts to create EKOCYCLE, their shared ambition to motivate brands to make things in part from recycled materials and make more sustainable living cool.

Every Change Counts

Tell us how you will live more sustainably in 2015

#ThreadsCount

How It Works:

Making Ekocycle Sheets

It starts with a bottle.
Bottle
The bottle is cleaned then ground into flakes.
Flakes
The flakes are extruded into thread.
Thread
The thread is blended with cotton and/or other fibers to make fabric.
Fabric
The fabric becomes Ekocycle™ Sheets.
Ekocycle Sheets

Shop W + Ekocycle™

Ekocycle Sheets